Dr.K.Shantha Breast Cancer Foundation, Trichy (SBCF)

Awareness & Education


Through its Awareness & Education Programme, SBCF reaches out to as many people as possible irrespective of gender, profession or ethnic group. SBCF believes that by doing so more people will not only become aware of breast cancer and related issues but also become our partners in spreading our education messages. Strategies include face-to-face programmes, fund-raising activities as well as messages and information through mass media.

Activities include
  • Talks and exhibitions at community clubs, associations, schools, tertiary institutions, hospitals, private corporations and government organisations. Topics usually included are an overview of breast cancer, the importance of early detection, how to conduct breast self examination and a survivor sharing her experience
  • Print materials for distribution¬†
  • Public seminars, symposiums and exhibitions.¬†
  • Media projects. These have included advertisements on radio and TV, Mobile, bus stop posters, taxi top messages etc, usually done with the help of sponsors .
  • This website where information on breast cancer is provided.
  • Activities like Spot The Pink Ribbon Contest and the Pink Ribbon Treasure Hunt etc.,

When and where appropriate, SBCF works closely with the media to reach out to the masses by providing media representatives with information on breast cancer and programmes and services that are available to people affected by the disease as well as facilitating interviews with survivors. For any requests and enquiries, please contact the SBCF Awareness & Education Department.

SBCF Trichy